— 19 June 2003 —
This may have been said before, but I have been thinking that usability needs a tag line (like Usability II: This time it’s personal). I have been toying with clever ways to say something about usability or UCD. But it finally hit me today.
“It’s not about us-ability, it’s about you-sability.”
Clever! Consice! And it becomes trite the more you say it! Perfect!
So when I finally create Designers Without Borders, and initiate the full power of my dot-org status, I will denounce the current tag line of “Usability does work. Probably.”
It’s not about us-ability, it’s about you-sability. (Patent pending. Patent pending. Patent pending.)