— 26 June 2003 —
Mmmm… Great tag line for a business:
“We’re not focused on making money, we’re focused on making customers.”
A focus on customers is a good thing from a customer point-of-view, and the tag line is just vague enough to sound good without really saying anything. That said, I wish more companies would adopt this tag line and be focused on customers. Focusing on money won’t build a business. Focusing on customers (who then willingly bring money) allows a business to really grow.
Now, I just need to trademark that phrase… (Patent pending. Patent pending. Patent pending. ;)