I forwarded Tog’s article to the people at work (who care about such things) and got this response back from someone:
[J]ust to be sure… before TOG starts laying claim to “Interaction Architect” as part of the NN/g sales pitch.
InteractionArchitect.com – a small consulting group in Belgium by the same name
InteractionArchitect.org – digitalmoron
Interactionarchitect.net – digitalmoron
In the day-and-age of “better have a Web site, too”-ness (okay I made that up), you’d think that would be one of the things you’d check before saying, “let’s be this!”