On Obfuscating the Obvious

Jakob’s November 24 alertbox article talks about applying six-sigma to usability. Specifically that “we” should all adopt six-sigma processes to UCD and specifically to usability.

Now why on earth might this be a good idea. Well, actually, it is an outstanding idea! Really! Notice the lack of sarcasm tags. The downside is that unless you work at a place where “zero defects” is a real goal (like NASA), your company will never give you enough money to apply six-sigma. You will still be stuck designing to meet 80% (if you are lucky) of the user’s needs.

The company may want 100%, but they won’t pay for it because the return on investment is not positive. Well, I will hedge here and say almost never. You may have specific usability issues that will outweigh the cost to fix because the return on investment is positive, but usability issues (defects) are usually (and incorrectly) categorize as assumable.

In other words, the company will assume the risk of not fixing usability defects because, unlike code defects, users can usually find a workaround, or a workaround can be provided for minimal cost. But, as Jakob points out, the workaround may be going to another company’s Web site.

Jakob also points out the DMAIC which is part of the six-sigma methodology. Jakob usability-izes (my blog, I can make up words) DMAIC (scroll to the bottom of Jakob’s article), and as I read it said I to myself, “Duh. Isn’t this what most (all) UCD methodologies do?”

Jakob continues to be a leader in obfuscating the obvious. More what we need to focus on is making sure all those people out there who do usability are properly trained. And those who design have access to current research and also are trained in critical thinking.

That is to say they have an understanding that if some research has a p > .001 it might be more reliable than p > .05. Until that day we will all continue to struggle individually to prove our worth, and the struggle will be harder because there are plenty of “usability professionals” out there who know not of what they speak.

Props to Peter Merholz for his post that got me going on my post. Especially since I tend to avoid the alertbox like something that tends to be avoided. Check out Peter’s post for links to more discussion via the CHI-WEB listserv.

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One Response to “On Obfuscating the Obvious”

  1. jarrod Says:

    I think it’s a real travesty that Jakob is still the first word that pops into most peoples’ heads when they think of the word ‘usability’. That’s not to say that he’s completely and utterly wrong, but his preachings either seem overly obvious (http://useit.com/alertbox/20031110.html) or not practical, such as the Alertbox discussed in your post.

    I don’t know, I’d like to think that people are using usability properly, but I sincerely doubt it is. It’s one thing for a firm like 37 Signals to talk about and offer services relating to usability, but I, for example, shouldn’t. I’m not a usability expert, I’ve never taken a course in it in my life, nor have I been trained in it. I do say that I take basic usability guidelines into consideration when I design something (I am bold enough to call myself a designer), but admittedly, not everyone will do the same.

    I kind of getting off topic here, but I do find it disheartening to see web design firms all of a sudden offering “Usability Consulting” too, as though it and web design go hand in hand. I am not of that opinion, personally, and think the whole ordeal is cheapening the value of true usability testing.

    Anyway, that was kind of rambling, but those are basically the points I wanted to make. Great, great blog, keep posting, would ya? :)