— 14 May 2004 —

BusinessLogs: Business Better Than Usual

Well, Mike and Paul have commented on the new state of being we are entering into together. My turn.

Whether you work in a nuclear pharmaceutical research lab, or a law firm, or manage a department of sales reps numbering over 2000, communication is the foundation upon which all other operations function. The sharing of information is so important that some companies are starting to realize that their core business isn’t insurance or financial services, but data, information, and business intelligence.

BusinessLogs will work to empower businesses and organizations (I’m looking at you non-profits!) to use the blog medium. From the examples above they could track current research between labs in Oregon and California, blog high-profile trials so all associates are up-to-date on talking points for the media, and keep track of best practices for selling the latest products and services.

Mike and Paul are brilliant partners and I am very excited about working with them on this. They are both heavily involved with the Web and blogs.

Paul started White Space, CSS Vault, and Forever Geek. The latter two sites have become extremely popular in a short time and have created sense of community enough that the sites essentially run themselves. Paul is also managing editor at Digital Web Magazine.

Mike runs Phark.net which is his well-read personal blog. He was mentioned today on Zeldman for his Accessible Image Replacement technique using CSS. Mike is also designer and editor on another online magazine which I am not supposed to link to (yet) as they are soon about to come online. (Psst! It’s all about accessibility. Shh, don’t tell anyone, except the next three people you meet.)

And what do I bring to the mix? Well, you can check out my resume, but here are some other skills which I will tap to make BusinessLogs successful…

Strategic visioning to help companies imagine what they can do with a blog. Communication and negotiation skills. a background in risk and opportunity analysis. And of course usability. Understanding the human impact of change is essential to understanding how blogs can build a better relationship between businesses, organization, and customers. All relationships should be useful, usable, and satisfying.

The closer the relationship a company can build with its customer, the more likely the customer is to think they are a part of the company. That is an important understanding that only a few companies truly have. It is an understanding that BusinessLogs will help its clients integrate into their own state of being.

Respond Eloquently Below

April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 July 2005 June 2005 May 2005 April 2005 March 2005 February 2005 January 2005 December 2004 November 2004 October 2004 September 2004 August 2004 July 2004 June 2004 May 2004 April 2004 March 2004 February 2004 January 2004 December 2003 October 2003 September 2003 August 2003 July 2003 June 2003 May 2003 April 2003 March 2003 February 2003 January 2003 December 2002 November 2002 October 2002 September 2002
Snook Approved!