Blogs of Hazzard

Forget blogging in your boxers, because you now have the opportunity to blog in your Daisy Dukes.

Do you know the Dukes of Hazzard TV show like the back of your hand? Do you sing “Good Old Boys” in the shower? Do you regularly pretend that your ’89 Civic is a reincarnation of The General Lee? Do you have something in your background involving Katherine Bach and a restraining order?

Then this is the job for you!

Some job requirements include:

  • Watching the Dukes of Hazzard weeknights on CMT
  • Knowing the words to the Dukes of Hazzard theme song
  • Serve as a media expert on the Dukes of Hazzard in general

And then this little gem:

  • Write for the Dukes of Hazzard Online Institute online blog at

Ladies and gentlemen, someone is getting paid $100k for one year of watching this show, evangelizing it, and blogging about it. Blogging has now hit the big time.

update Just in case LinkedIn only lets you see the above link if you are a member, here’s a screen shot for ya.


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  2. So Mike –

    How is CMT / Great! using a blog as one element of a promotional campaign vehicle for an upcoming movie any different or any “bigger” time than Pepsi, Mazda or McDonalds doing the same thing for their products?

    BusinessLogs denounced all the previous blog as PR efforts, why the apparent applause this time?

  3. Well saying blogging is now “big time” was a tongue-in-cheek remark; I was trying to keep the tone of the post light considering how funny the job posting is.

    The “big time” was more in reference to the salary of the blogger. A $100k salary for basically being the Dukes of Hazzard evangelist/blogger for the CMT network is probably a dream come true for a certain niche of people out there. If I were a huge fan of the series, I’d jump at this chance to make some money to talk about things I probably talk too much about already.

    The difference between this and the fake blogs we’ve called out in the past? Passion and realism. The Mazda blog was written by someone from Mazda or an ad agency pretending to be young/hip/informed/trendy in order to make people think it wasn’t affiliated with Mazda. This, on the completely other hand, is authentic because a passionate person will be writing about something they love as opposed to just faking it. See what I mean?

  4. Ok. Fair enough, Mike – I see your point.

    However, just for the discussion and my edumacation – how is this DOH thing any different from those who signed up w/Marqui?

  5. I can only assume that this blog will involve passion. Marqui’s bloggers have no passion and generally seem disinterested in the product. Paying for a blogger is good as long as their is something genuine behind it.

  6. Paul’s right – while on the surface it seems ridiculous, if they can find someone that’s a real Hazzard nut they’ll pay for his salary in community building and more eyeballs (talking ones at that) for the show and their advertisers.

    Now, if there was only something similar for The Daily Show With Jon Stewart or IMAX movies I’d be appplying.

  7. I WANT THAT JOB!!!!!!!!!!!!!! I have converted my four year old son who now knows everything about the dukes and their goings on…

  8. Does working on the TV show as an extra & gopher disqualify you from the competition?

    Are you notified in advance that you have won before the Tennesee announcement or do you just go there and wait for the announcement?

    When is the deadline?

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