Margret Schmidt and Elissa Lee, PhD of TiVo spoke about their design process.
Rough notes…
should I buy a tivo? only if I had channels I want to watch.
99% of people surveyed would recommend Tivo
96% find it easy to use
89% find watching tv without tivo frsutrating
40% would give up cell phone before tivo
39% wish other household [...]
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