Margret Schmidt and Elissa Lee, PhD of TiVo spoke about their design process.
Rough notes…
should I buy a tivo? only if I had channels I want to watch.
99% of people surveyed would recommend Tivo
96% find it easy to use
89% find watching tv without tivo frsutrating
40% would give up cell phone before tivo
39% wish other household […]
Agnieszka Bojko of User Centric, Inc. spoke on the benefits and detractions of eyetracking.
Rough notes…
Assumption in eyetracking: fixation = attention
She played a short clip of someone scanning the UPA web site and asked us to identify what the participant was doing. Someone in the audience guessed right the first time, but she was using […]
Talk given by: Larry Marine of Intuitive Design Group (which they have apparently trademarked the phrase, “Thinking Outside the Box?” (Check the title bar.)
Rough notes…
Identify key business objectives
Look for a market that fits the objectives
Innovate the product to fit the market
“It’s not necessarily about changing what your company does, but changing when they do it.”
He […]
The power was out in most of the hotel this morning. Luckily I use my phone as an alarm clock, otherwise I might have slept through the morning activities. I’ve been staying up til 1 in the morning; sleep has been difficult to come by.
But, it was fun this morning to shave while using […]
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