— 10 June 2005 —

NextD Talks with Julie Lasky

That was a much smaller gap than usual between NextD conversations.

The new one is between Garry (as usual) and Julie Lasky, editor-in-chief of I.D. Magazine. That’s Industrial Design to you and me, but as Julie explains below, they try to be more than that.

GK VanPatter: Apart from the details of upcoming articles, how do you describe your overarching strategy today? Is it your intent at I.D. Magazine to provide a window into the present and future of industrial, graphic, interactive, and environmental design, or is your mission something else?

Julie Lasky: Though our audience is mostly professional designers, we are not a typical trade magazine. I like to say that our service is to open eyes. Your window metaphor is apt ­ we try to enlighten readers about current and potential design developments around the world. We also stick to our founders’ mission of exploring how design connects to a broader cultural and political landscape. We tend to approach daily headlines with the question, “So, what’s the design angle?” We rarely have to look hard to find one.

Read the new conversation.

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