The Donald Talks Activity Centered Design

No, not that one. No, the other one. My world’s one. Don Norman.

Human-Centered Design has become such a dominant theme in design that it is now accepted by interface and application designers automatically, without thought, let alone criticism. That’s a dangerous state — when things are treated as accepted wisdom. The purpose of this essay is to provoke thought, discussion, and reconsideration of some of the fundamental principles of Human-Centered Design. These principles, I suggest, can be helpful, misleading, or wrong. At times, they might even be harmful. Activity-Centered Design is superior.

Don considers Human-Centered Design (and by association, User-Centered Design) to be harmful.

I couldn’t agree more.

Lesson learned for me: create a “flag for follow-up” plug-in for blog tools that reminds people to go back and expand on ideas they had so that 2.5 years don’t go by and someone else expands the idea, gets accolades, and people decide to pay him even more money cause he’s a guru.

Meh. My fault for focusing on being a sherpa.

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