Investing in UX

How can you support a better User Experience? Why not invest in it?

The UX Fund is an investment experiment inspired by Jeneanne Rae and the Design Council. We believe that companies that deliver a great user experience will see it reflected in their stock price.

The fund is comprised of 10 companies that we feel do great user experience. We invested $50,000 USD (about $5,000 in each company) on November 1, 2006. Shares must be held for 1 year.

The Teehan+lax UX Fund currently tracks to 10 companies that they believe, and mostly I agree, do a great job providing a holistic (my word) user experience. The only company on the list I am not so sure about is Nike. They have a history of not being all that helpful to the environment and the people who build their products. If we want to look at the entire User Experience we should look at how all constituents are impacted by a company’s activities.

Still, I think the concept behind this is sound. Why not support companies who “get it?” There are Green Funds, why not UX Funds…

Now, if I just had some money to invest. It still kills me that I couldn’t invest in Apple when it was hovering between 13 and 16. It kills one of my friends who I told to invest and he didn’t listen. Apple is at ~84 after a split. His 1k$ investment would have resulted in a ~10k$ return. Doh!

Scott, here it is: I told you so!

One reply on “Investing in UX”

  1. I know how you feel about NOT investing in Apple when it was hovering around $13 – $16. In my own case, I had the opportunity many years ago (1983 from memory) to invest in an Australian company called Meridian Oil. I had been told about it by a geologist I met at a bar right after he’d gotten back from a year’s contract up in the Gulf of Thailand where the company (Meridian) had it’s drilling platforms.

    Cutting a long story short, I did invest, at least initially. I picked up 100,000 shares at six cents each ($6,000 bucks worth) and put ’em away for a rainy day.

    Well, my wife got the “screaming sh*ts” when she found out that I had bought stock in Meridian Oil instead of using (part of) the money to buy a stereo set and put the rest on a car she wanted to upgrade to.

    Like a complete idiot, I “caved in” to her relentless torrent of abuse (also known as “being married”) and sold the stock for roughly what I’d paid for it.

    Six weeks later, Meridian Oil discovered what is ‘still’ the largest oil field in the Gulf of Thailand. The shares shot up from six cents to over $1.00 in the first day following the announcement.

    Six months later the stock was trading at approximately $32.00.

    I never, ever, ever, ever missed an opportunity to remind my wife of the $3,200,000 we could’ve made in just on six months for an outlay of barely $6,000.

    We are no longer married.

    Meridian Oil has changed ownership twice in the past 23 years — and I refuse to torture myself anymore (with the exception of writing this comment) over what my moment of weakness (in selling the stock to appease my ex) has meant to my potential net worth…lol

    Steve S

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