Archive for the 'Business Blogging' Category

Blogs of Hazzard

Friday, February 25th, 2005

Forget blogging in your boxers, because you now have the opportunity to blog in your Daisy Dukes.
Do you know the Dukes of Hazzard TV show like the back of your hand? Do you sing “Good Old Boys” in the shower? Do you regularly pretend that your ‘89 Civic is a reincarnation of The General [...]

Don’t Make Me Create a “Fake Blog” Category

Tuesday, February 8th, 2005

sigh.
yawn.
Please, just stop. There are plenty of ways to use a blog to your advantage. So stop being fake. And if you are not being fake, make a blog that doesn’t read like it was put together by the kids in marketing.
Don’t misstep and become a poster-blog for how to ruin your [...]

Interview: John S. Rhodes

Monday, January 3rd, 2005

Summary    Last week John S. Rhodes and I interviewed each other about blogs and usability. You can read my interview on his consulting site, but first take a few minutes to read how John responded to questions about platform choices, usability issues, how his blog, WebWord, has impacted his consulting business, Oristus, and [...]

The Schwartz is With Them

Friday, December 17th, 2004

Great interview on Rick Bruner’s blog on Stonyfield Farm’s many blogs.
Apologies to Rick for the big steal, but here’s the answer to the “Yeah, but what’s the ROI,” question that many are asking about business blogging.

We are measuring things like page views, visitors and subscribers. Much like any public relations effort (and we are [...]