I wrote this white paper with Mike Rundle about 4 years ago. It still holds up I think. Feel free to contact me directly if you have any questions or would like assistance. Thanks!
Welcome to our first whitepaper. (67KB PDF)
We worked to find a balance between saying things that have been said before [...]
Paul is clacking the keys over at House of Squarespace today. Topic du jour, Blogs and ROI. The post stems from one of the comments in the post that preceded it on Blogging and Corporate Fear. Yvonne DiVita wrote:
…the single most common reluctance presented here is: what will I write in the [...]
A few years ago, when brick-and-mortar companies were bizarrely resisting (in hindsight for them) selling over the Web there were a couple of factors contributing to how Business viewed the channels to reach potential markets. One of course was the technology. Just like with the advent of credit cards so many years ago, [...]
Business Logs actually began in February 2004, when in the course of one week Mike, Paul and I posted on our respective blogs about the desire to start doing something new. A week or so later I started a blog to chronicle our conversations.
We mulled many options, most of them revolved around using the [...]
