Even if you decide you company shouldn’t have a blog, you still need to understand what they are and what they can do. This quote is from the Financial Times.
Tech-savvy people have for years shared their views through obscure internet chatrooms and bulletin boards. But easy-to-use blogging software and powerful search engines are now creating vast and efficient “word of mouth networks” on which tens of millions can compare information.
“If companies don’t that and don’t learn how to track what people are saying, they are going to be hit violently with PR problems that they don’t understand or know where they are coming from,” says Robert Scoble, a Microsoft employee who writes a popular tech blog.
Verizon Wireless learned this the hard way when customers began to complain about Motorola’s high-end V710 mobile phone.